- Flexible images are sized as per units to prevent displaying out of their frame.
- Page element sizing with respect to units such as percentages instead of points or pixels refers to fluid grid concept.
- Media queries deploy various CSS style policies based on device features over which you’ll run the website.
Responsive web design has gained prominence over the last few years especially with advancement of mobile technology. With sheer number of mobile internet users, we can’t ignore significance of such websites. As per Office for National Statistics, around 68 percent users prefer accessing internet on-the-go; either on mobile or table PC.
Favoured by Google
Earlier in 2015, Google made an announcement about initiatives to easy search for mobile-friendly pages. With constant modifications in Google Algorithms, websites are becoming more and more responsive and user-friendly however for developers, it’s sometimes challenging to keep up with pace of modifications.
Advantages to user experience
Enhanced user experience, lucidity, interactive elements with smooth navigation are a few defining attributes of responsive web design. Ever heard about responsive desktop version that you can zoom in or out with a single touch? Probably not which clarify the fact that these are specifically tailored for mobile tech! In-contrast, an unresponsive website has higher bounce rates and users are unlikely to return after a single visit.
Lifts your brand
Biggest advantage of such websites is for marketers who can now promote their brand, products and services over multiple mediums! It’s a fast and most effective way to lift your company’s image on a global scale as compared to those who still rely on traditional, stationary web pages.
Easy to administer
A separate desktop and mobile version for a website requires different SEO campaigns. Managing a single site and crusade is far easier as compared to two and that’s a key benefit of responsive site over distinct mobile version. This calls for optimising keyword strategy that’s a major element of SEO. Let’s say someone is looking for a local restaurant over mobile internet may use terms like “nearby” or “close to”. How accurate are the search results depends on keyword strategy carried by SEO!
Budget friendly
Advantage of a single website that fulfils the need of two clearly depicts cost effectiveness and this can be achieved via responsive design. Mobile web pages are so advance today offering latest navigational techniques. Meanwhile, creating such websites is far economical as compared to multiple versions; look at all the time and money you save!
Maintaining such websites is also easier especially if you need to implement something new. With only a few tweaks and coding, your task will be completed and there’s no need hiring additional resources if you’re good at programming and web design.
After carefully understanding benefits of a responsive site, get in touch with a dozen agencies offering low cost web design. No doubt, the city is pioneer in crafting excellent responsive pages for both smart devices and traditional desktop computers!
